Description

EZA is a successful middle size Greek brewery, producing certain types of beer in its company-owned factory in Atalanti, Central Greece. EZA wishes to investigate the possibility of entering the market of gas/sparkling water. The Company’s intention is to first enter the Greek Market and, at a second step, to establish itself in foreign markets. Our proposed approach consists of six work packages of the analysis stage:

1) Market and Product segmentation
2) Power of competitors
3) Power of distribution channels
4) Power of substitutes
5) Power of suppliers and legislative barriers
6) Consumer preferences and behaviour

 

 

 

 

Client

EZA (Elliniki Zuthopoiia Atalantis)

Start Year
2018
End Year
2018
Country (ies)
Greece
Service(s)